Community and Social Media Manager

  1. Overview
  2. Operations & Policies
  3. Roles & Responsibilities
  4. Community and Social Media Manager

Role Overview

The Community and Social Media Manager is responsible for building, managing, and maintaining vibrant online and offline communities for both the company and its clients. This role includes overseeing social media engagement, managing community platforms outside of social media, tracking KPI data, and providing backup support for the Social Media and Email Marketing Specialist as needed.

Primary Responsibilities

1. Community Engagement (Social Media & Beyond)

  • Actively engage with followers and community members across platforms such as Instagram, YouTube, LinkedIn, and dedicated community spaces (e.g., private forums, membership portals).
  • Foster meaningful interactions to strengthen relationships within communities.
  • Respond to comments, posts, and messages promptly and professionally.
  • Monitor and manage activities in internal and client-specific community spaces, ensuring they align with goals and values.

2. Community Management (Outside Social Media)

  • Manage internal company communities, such as private groups, client membership spaces, or networking platforms.
  • Develop strategies to encourage participation and engagement within these spaces.
  • Oversee content and discussions to ensure a positive and value-driven community experience.

3. KPI Tracking and Reporting

  • Collect and input key performance indicators (KPIs) for social media and community engagement.
  • Monitor metrics such as engagement rates, participation levels, and member growth across communities.
  • Provide data to the Social Media and Email Marketing Specialist for review and reporting.

4. Content Creation (As Needed)

  • Assist with creating community-focused content, such as discussion prompts, event announcements, or engagement posts.
  • Support content creation for social media campaigns as assigned.

5. Backup Support for Lead Role

  • Serve as a backup for the Social Media and Email Marketing Specialist during absences or high-demand periods.
  • Assist with scheduling posts, inputting metrics, and collaborating with clients when needed.

Role Boundaries

What This Role Includes

  • Managing engagement and fostering relationships within social media platforms and external communities.
  • Collecting and inputting KPI data for performance tracking.
  • Supporting content creation and acting as a backup for the lead role.

What This Role Does NOT Include

  • High-level community or social media strategy development.
  • Management of other team members or broader marketing responsibilities.

Key Competencies

  • Strong understanding of social media and community management best practices.
  • Exceptional communication skills for engaging with diverse audiences.
  • Ability to organize and oversee activities in various community spaces.
  • Basic graphic design and content creation skills.
  • Attention to detail for accurate KPI tracking and data input.

Reporting Structure

  • Reports To: Marie Lewis, CEO 
  • Collaborates With: Marketing Team, Clients, and Community Members.

Tools & Software

The Community and Social Media Manager will utilize tools such as:

  • Social media platforms for engagement (e.g., Instagram, LinkedIn, YouTube).
  • Community management platforms (e.g., Slack, Discord, Mighty Networks).
  • Content creation tools (e.g., Canva, Adobe Creative Suite).
  • KPI tracking systems and project management tools (e.g., ClickUp, Airtable).

Success Metrics

  • Growth and activity within social media and external community platforms.
  • Timely and effective responses to engagement opportunities.
  • High participation and satisfaction levels within managed communities.
  • Accurate and consistent KPI tracking and reporting.

FAQs

  1. What types of communities will I manage?
    You will manage both social media-based communities (e.g., Instagram, LinkedIn) and external spaces such as private groups, membership platforms, or forums.

  2. Am I responsible for creating all content within communities?
    No, your primary focus is on engagement and moderation. Content creation tasks will be assigned as needed.

  3. What happens if community engagement drops?
    Share your observations with the Social Media and Email Marketing Specialist or leadership to develop strategies for improvement.

  4. What if I encounter inappropriate content or interactions in a community?
    Address the issue promptly and escalate to the lead specialist or CEO if necessary.

  5. Am I expected to manage or oversee other team members?
    No, your role focuses on community and engagement management. Collaborate with the team as needed without direct management responsibilities.

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