Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist is a high-level marketing professional specializing in strategic and visually impactful designs. This role focuses on creating polished, high-end marketing assets that elevate the company’s brand and align with its strategic goals. With expertise in graphic design, website creation, funnel development, and marketing campaigns, the Digital Marketing Specialist ensures all marketing materials deliver exceptional quality and drive results.

Primary Responsibilities

1. High-End Graphic Design

• Develop visually stunning and strategically designed assets, including but not limited to:
  • Presentations and pitch decks
  • Business plans
  • Logos and branding elements
  • Marketing collateral (flyers, brochures, banners, etc.)
• Ensure all designs align with the company’s branding and marketing objectives.

2. Website & Funnel Creation

• Design and develop professional, high-converting websites and landing pages.
• Create and optimize funnels for lead generation, sales, and other marketing objectives.
• Ensure websites and funnels are mobile-friendly, visually appealing, and aligned with brand standards.

3. Marketing Campaign Support

• Design and implement strategic assets for social media campaigns, email marketing, and advertising efforts.
• Collaborate with the team to create engaging visuals and copy for campaigns.
• Support the setup and execution of digital marketing initiatives (e.g., email sequences, social media graphics).

4. Strategic Design & Branding

• Provide input on the strategic direction of branding and marketing projects.
• Create cohesive designs that align with the company's overall brand vision and messaging.
• Develop templates and resources to standardize branding and marketing processes.

5. Collaboration & Project Management

• Work closely with the marketing team and leadership to understand project goals and timelines.
• Manage multiple design and marketing projects simultaneously, ensuring deadlines are met.
• Provide feedback and guidance to other team members on design-related tasks when necessary.

Role Boundaries

What This Role Includes

• Producing high-quality marketing assets for internal and client-facing purposes.
• Offering strategic input on design, branding, and marketing initiatives.
• Handling projects specifically focused on high-end marketing and design.

What This Role Does NOT Include

• Routine or repetitive design tasks (these can be delegated to other team members).
• Management of social media accounts, including daily posting or engagement.
• Administrative tasks unrelated to the design or marketing strategy.

Key Competencies

• Advanced graphic design skills with a focus on high-end, professional results.
• Strong understanding of branding, marketing strategy, and digital trends.
• Excellent attention to detail and commitment to quality.
• Proficiency in design software and tools (e.g., Adobe Creative Suite, Canva, Figma).
• Ability to manage multiple projects and meet tight deadlines.

Reporting Structure

• Reports To: Marketing Manager or CEO (Marie Lewis)
• Collaborates With: Marketing Team, Leadership, and other departments as needed.

Tools & Software

The Digital Marketing Specialist will utilize a variety of tools, including but not limited to:

• Graphic design platforms (e.g., Canva, Adobe Creative Suite, Figma)
• Website and funnel builders (e.g., WordPress, ClickFunnels, Squarespace)
• Email marketing platforms (e.g., MailerLite, HubSpot)
• Project management tools (e.g., ClickUp, Airtable)

Success Metrics

• Delivery of high-quality, polished marketing assets that meet or exceed expectations.
• Completion of projects on time and within scope.
• Positive feedback from team members and leadership regarding design and strategy.
• Effective contribution to the success of marketing campaigns and initiatives.

FAQs

1. What if I’m asked to create low-priority or routine designs?
   While your primary focus is on high-end projects, communicate with the team to determine if such tasks should be delegated to other resources.
   
   

2. Am I responsible for managing social media accounts or daily posting?
   No, your role focuses on creating strategic marketing assets, not managing social media accounts or engagement.
   
   

3. What happens if a marketing project overlaps with another department?
   Collaborate with the relevant department and clarify expectations with leadership to ensure alignment.
   
   

4. What if I need additional resources or tools for a project?
   Communicate your needs to leadership or the Marketing Manager to secure the necessary support.
   
   

5. How do I prioritize projects when deadlines conflict?
   Discuss prioritization with your manager to ensure alignment with organizational goals.