Social Media and Email Marketing Specialist

  1. Overview
  2. Operations & Policies
  3. Roles & Responsibilities
  4. Social Media and Email Marketing Specialist

Role Overview

The Social Media and Email Marketing Specialist is responsible for crafting and executing high-quality social media strategies and email marketing campaigns for clients. This role focuses on delivering engaging, data-driven content that aligns with each client’s business model, vision, and goals. The Specialist ensures seamless coordination, insightful reporting, and impactful marketing assets that elevate client success.

Primary Responsibilities

1. Strategic Social Media Planning

  • Develop tailored social media strategies based on client objectives and audience insights.
  • Conduct research on industry trends and competitors to inform planning.
  • Create and maintain content calendars to ensure consistency and strategic alignment.

2. Content Creation & Design (Social Media)

  • Design and produce engaging content for social media platforms, including graphics, videos, and captions.
  • Align content with client branding, voice, and messaging.
  • Collaborate with the team to ensure final deliverables meet or exceed expectations.

3. Content Scheduling & Publishing

  • Schedule and publish social media posts using automation tools.
  • Monitor scheduled posts to ensure accuracy and resolve any issues.
  • Maintain timely posting according to approved content calendars.

4. Email Marketing Campaign Management

  • Plan, design, and execute email marketing campaigns tailored to client goals.
  • Create engaging email templates, sequences, and newsletters that align with client branding.
  • Monitor and optimize email performance metrics (e.g., open rates, click-through rates, conversions).
  • Collaborate with clients to gather feedback and refine email strategies.

5. Data Tracking & Insights

  • Track and analyze performance metrics for social media and email marketing campaigns.
  • Provide clients with actionable insights to enhance their digital marketing strategies.
  • Prepare performance reports, highlighting successes, trends, and areas for improvement.

6. Client Reporting & Communication

  • Create detailed performance reports for both social media and email campaigns.
  • Clearly explain metrics, results, and recommendations to clients during reporting sessions.
  • Address client questions or concerns related to social media and email campaigns.

Role Boundaries

What This Role Includes

  • Managing both social media and email marketing campaigns from strategy to execution.
  • Creating high-quality content and providing actionable insights to improve performance.
  • Communicating results and strategies with clients professionally and effectively.

What This Role Does NOT Include

  • Engagement tasks on social media (e.g., responding to comments or messages).
  • Broader marketing responsibilities outside of social media and email campaigns.
  • Advanced analytics or operational reporting beyond campaign metrics.

Key Competencies

  • Strong knowledge of social media platforms, email marketing, and digital marketing trends.
  • Advanced content creation and graphic design skills.
  • Analytical mindset for tracking and interpreting campaign performance data.
  • Exceptional organizational skills to manage multiple accounts and campaigns simultaneously.
  • Clear communication skills for client-facing interactions and reporting.

Reporting Structure

  • Reports To: Marketing Manager or CEO (Marie Lewis)
  • Collaborates With: Social Media Team, Marketing Team, and Clients.

Tools & Software

The Specialist will utilize tools including:

  • Social media scheduling platforms (e.g., Buffer, Hootsuite, Later).
  • Email marketing platforms (e.g., MailerLite, ActiveCampaign, HubSpot).
  • Design tools (e.g., Canva, Adobe Creative Suite).
  • Analytics platforms (e.g., Google Analytics, native social media insights).
  • Project management tools (e.g., ClickUp, Airtable).

Success Metrics

  • Delivery of high-quality, on-brand social media and email content.
  • Consistent and accurate scheduling of content across platforms.
  • Positive feedback from clients on campaign performance and quality.
  • Increased engagement and conversions from email marketing efforts.
  • Timely and professional communication with clients.

FAQs

  1. Am I responsible for engaging with followers on social media?
    No, your role focuses on content creation, scheduling, and reporting. Engagement is managed separately.

  2. What if a client wants to adjust their email campaign strategy?
    Work collaboratively with the client to align on new goals and update campaign materials as needed.

  3. What should I do if campaign metrics are underperforming?
    Analyze the data, identify areas for improvement, and propose strategic adjustments to the client.

  4. Do I create every piece of content for both social media and email?
    Yes, your primary focus is on producing high-quality content for both channels. Collaborate with team members as needed for larger projects.

  5. How do I handle overlapping deadlines for social media and email campaigns?
    Prioritize tasks based on urgency and impact. Consult leadership if additional support or guidance is needed.

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